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Custom messenger bags create a promotional advertising location on their outside flaps, where a logo can be embroidered or screen printed depending on the model. They can function as laptop messenger bags or book bags also due to their generous width and narrow depth. With a variety of materials available such as polyester, cotton canvas, neoprene, and leather, choosing a material and color that best coordinates with the logo is easy. Features in these custom bags vary by model, but may include shoulder pads built into the strap, multiple compartments, zipper closures, mesh pockets, and contrast color accents.